https://www.impactplus.com/endless-customers-podcast Earn trust & win more customers in the age of AI. We believe that the future of marketing is buyer education. en Tue, 04 Aug 2026 17:09:50 GMT 2026-08-04T17:09:50Z en https://www.impactplus.com/endless-customers-podcast/ai-visibility-research-study <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/ai-visibility-research-study" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep162_Thumbnail.png" alt="Bob Ruffolo and Brian Casey discuss original research into how AI platforms recommend businesses across 23 industries." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/ai-visibility-research-study" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep162_Thumbnail.png" alt="Bob Ruffolo and Brian Casey discuss original research into how AI platforms recommend businesses across 23 industries." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fai-visibility-research-study&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Endless Customers Podcast Artificial Intelligence Endless Customers Tue, 04 Aug 2026 17:03:15 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/ai-visibility-research-study 2026-08-04T17:03:15Z https://www.impactplus.com/endless-customers-podcast/ai-content-strategy-workflow <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/ai-content-strategy-workflow" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep161_Thumbnail.png" alt="Bob Ruffolo and Reagan Cotton discuss how businesses can build custom AI tools that automate repetitive work, generate SEO-ready content, and free experts to focus on higher-value strategy and coaching." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/ai-content-strategy-workflow" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep161_Thumbnail.png" alt="Bob Ruffolo and Reagan Cotton discuss how businesses can build custom AI tools that automate repetitive work, generate SEO-ready content, and free experts to focus on higher-value strategy and coaching." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fai-content-strategy-workflow&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Endless Customers Podcast Artificial Intelligence Endless Customers Thu, 30 Jul 2026 13:14:37 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/ai-content-strategy-workflow 2026-07-30T13:14:37Z https://www.impactplus.com/endless-customers-podcast/get-more-customer-reviews <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/get-more-customer-reviews" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep160_Thumbnail.png" alt="Aaron Gaynor shares how Eco Plumbers built nearly 21,000 Google reviews by making exceptional customer experiences and review requests part of the company's culture." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/get-more-customer-reviews" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep160_Thumbnail.png" alt="Aaron Gaynor shares how Eco Plumbers built nearly 21,000 Google reviews by making exceptional customer experiences and review requests part of the company's culture." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fget-more-customer-reviews&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Marketing Strategy Endless Customers Podcast Endless Customers Tue, 28 Jul 2026 13:29:23 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/get-more-customer-reviews 2026-07-28T13:29:23Z https://www.impactplus.com/endless-customers-podcast/implementing-endless-customers <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/implementing-endless-customers" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep159_Thumbnail2.png" alt="Scott Merritt shares how Honest Fix is building an AI-first digital moat with trusted, localized content." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/implementing-endless-customers" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep159_Thumbnail2.png" alt="Scott Merritt shares how Honest Fix is building an AI-first digital moat with trusted, localized content." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fimplementing-endless-customers&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Marketing Strategy Endless Customers Podcast Artificial Intelligence Endless Customers Thu, 23 Jul 2026 13:37:21 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/implementing-endless-customers 2026-07-23T13:37:21Z https://www.impactplus.com/endless-customers-podcast/ai-recommend-business-website-signals <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/ai-recommend-business-website-signals" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep158_thumbnail2.png" alt="Bob Ruffolo and Corin Cook discuss how businesses can earn more AI recommendations by improving trust signals such as pricing transparency, FAQ pages, reviews, awards, and structured data." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/ai-recommend-business-website-signals" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep158_thumbnail2.png" alt="Bob Ruffolo and Corin Cook discuss how businesses can earn more AI recommendations by improving trust signals such as pricing transparency, FAQ pages, reviews, awards, and structured data." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fai-recommend-business-website-signals&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Marketing Strategy Endless Customers Podcast Artificial Intelligence Endless Customers Tue, 21 Jul 2026 13:32:03 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/ai-recommend-business-website-signals 2026-07-21T13:32:03Z https://www.impactplus.com/endless-customers-podcast/win-customers-age-of-ai <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/win-customers-age-of-ai" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep157_thumbnail.png" alt="Bob Ruffolo and Allison Belles discuss how businesses can win customers in the age of AI by building trust through honest content, reviews, video, and buyer education." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/win-customers-age-of-ai" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep157_thumbnail.png" alt="Bob Ruffolo and Allison Belles discuss how businesses can win customers in the age of AI by building trust through honest content, reviews, video, and buyer education." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fwin-customers-age-of-ai&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Marketing Strategy Endless Customers Podcast Endless Customers Wed, 15 Jul 2026 13:22:24 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/win-customers-age-of-ai 2026-07-15T13:22:24Z https://www.impactplus.com/endless-customers-podcast/vibe-coding-hubspot <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/vibe-coding-hubspot" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep156_thumbnail.png" alt="Bob Ruffolo and Danny Escardo discuss using AI to vibe code websites and buyer tools in HubSpot." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/vibe-coding-hubspot" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep156_thumbnail.png" alt="Bob Ruffolo and Danny Escardo discuss using AI to vibe code websites and buyer tools in HubSpot." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fvibe-coding-hubspot&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> HubSpot Marketing Strategy Endless Customers Podcast Artificial Intelligence Endless Customers Wed, 08 Jul 2026 14:57:03 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/vibe-coding-hubspot 2026-07-08T14:57:03Z https://www.impactplus.com/endless-customers-podcast/considering-hubspot-what-implementation-looks-like <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/considering-hubspot-what-implementation-looks-like" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/image-Jul-01-2026-03-07-19-3846-PM.png" alt="Bob Ruffolo talks with Michael Rice and Jessica Palmeri about moving sales and marketing into HubSpot." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/considering-hubspot-what-implementation-looks-like" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/image-Jul-01-2026-03-07-19-3846-PM.png" alt="Bob Ruffolo talks with Michael Rice and Jessica Palmeri about moving sales and marketing into HubSpot." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fconsidering-hubspot-what-implementation-looks-like&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> HubSpot Marketing Strategy Endless Customers Podcast Endless Customers Wed, 01 Jul 2026 15:38:11 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/considering-hubspot-what-implementation-looks-like 2026-07-01T15:38:11Z https://www.impactplus.com/endless-customers-podcast/what-signals-help-ai-trust-recommend-your-company <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/what-signals-help-ai-trust-recommend-your-company" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep%20154.png" alt="Stephanie Baiocchi reacting to Marcus Sheridan’s Endless Customers Live session about AI trust signals, pricing transparency, reviews, schema, and website content." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/what-signals-help-ai-trust-recommend-your-company" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep%20154.png" alt="Stephanie Baiocchi reacting to Marcus Sheridan’s Endless Customers Live session about AI trust signals, pricing transparency, reviews, schema, and website content." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fwhat-signals-help-ai-trust-recommend-your-company&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Marketing Strategy Endless Customers Podcast Artificial Intelligence Endless Customers Thu, 25 Jun 2026 15:51:03 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/what-signals-help-ai-trust-recommend-your-company 2026-06-25T15:51:03Z https://www.impactplus.com/endless-customers-podcast/ai-changes-search <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/ai-changes-search" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep%20153.png" alt="Bob Ruffolo and Stephanie Baiocchi discussing Google's AI search updates and the future of business content strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/ai-changes-search" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep%20153.png" alt="Bob Ruffolo and Stephanie Baiocchi discussing Google's AI search updates and the future of business content strategy" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fai-changes-search&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Marketing Strategy Endless Customers Podcast Endless Customers Wed, 17 Jun 2026 17:03:01 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/ai-changes-search 2026-06-17T17:03:01Z https://www.impactplus.com/endless-customers-podcast/talking-about-pricing <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/talking-about-pricing" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep%20152%20Adoption%20%26%20Beyond.png" alt="Bob Ruffolo and Steffany Aye discussing transparent pricing and trust building in the adoption process." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/talking-about-pricing" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/Ep%20152%20Adoption%20%26%20Beyond.png" alt="Bob Ruffolo and Steffany Aye discussing transparent pricing and trust building in the adoption process." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Ftalking-about-pricing&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Marketing Strategy Endless Customers Podcast Endless Customers Wed, 10 Jun 2026 14:50:38 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/talking-about-pricing 2026-06-10T14:50:38Z https://www.impactplus.com/endless-customers-podcast/how-to-avoid-biased-content <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/how-to-avoid-biased-content" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/%5BEP151%5D%20Brett%20Ingram%20Biased%20Content.png" alt="Bob Ruffolo and Brett Ingram discussing how businesses can create objective content that builds buyer trust" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div class="hs-featured-image-wrapper"> <a href="https://www.impactplus.com/endless-customers-podcast/how-to-avoid-biased-content" title="" class="hs-featured-image-link"> <img src="https://www.impactplus.com/hubfs/%5BEP151%5D%20Brett%20Ingram%20Biased%20Content.png" alt="Bob Ruffolo and Brett Ingram discussing how businesses can create objective content that builds buyer trust" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <img src="https://track.hubspot.com/__ptq.gif?a=145335&amp;k=14&amp;r=https%3A%2F%2Fwww.impactplus.com%2Fendless-customers-podcast%2Fhow-to-avoid-biased-content&amp;bu=https%253A%252F%252Fwww.impactplus.com%252Fendless-customers-podcast&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Content Marketing Marketing Strategy Endless Customers Podcast Endless Customers Wed, 03 Jun 2026 16:54:32 GMT rruffolo@impactbnd.com (Bob Ruffolo) https://www.impactplus.com/endless-customers-podcast/how-to-avoid-biased-content 2026-06-03T16:54:32Z